Why Dates Are Not “Process” — They’re Sequencing Constraints
Without target dates, you can’t answer:
- What ships this quarter?
- What must ship before something else?
- What is blocked on dependencies?
- What needs GTM readiness and when?
Dates aren’t promises—they’re constraints that make tradeoffs possible. Without them, every plan is reversible.
A Real Example: 3% Coverage
Timeline
Target-date coverage: 3% (3/117 PRDs dated)
Missing target dates: 114
With coverage this low, any “release plan” is mostly narrative. The fix is fast: a date hygiene sprint.
The 10-Day Date Hygiene Sprint
Day 1–2: Categorize PRDs by Horizon
- Near-term (this quarter)
- Mid-term (next 1–2 quarters)
- Long-term (later / exploratory)
Day 3–5: Assign Directional Dates for Near-Term + Mid-Term
- Near-term: specific target dates required
- Mid-term: month/quarter-level dates acceptable
- Long-term: optional, but tag as “not sequenceable”
Day 6–8: Dependency Date Gating
- If a PRD depends on another team, the dependency needs a date and an owner.
- Otherwise it’s “high silo risk” by default.
Day 9–10: Lock a Sequencing Rule
A PRD is sequenceable only if:
- it has an owner
- it has a target date (or time window)
- dependencies have owners + dates (if any)
Decision Queue: Restore Timeline Credibility
BLOCK: Release Sequencing Until Dates Exist
BLOCK
Fill missing target dates for 114 PRDs before confirming release sequencing.
Owner: Head of Product • Due: 2026-03-02
Metric: Target-date coverage = 100% (currently 3%)
SHIP: Date the Top Near-Term PRDs First
SHIP
Assign target dates for the highest-impact near-term PRDs.
Owner: Product + Engineering • Due: end of week
Metric: Near-term PRDs = 100% dated
DEFER: Undated Low-Impact Items
DEFER
Defer undated PRDs that don’t map to this quarter’s outcomes.
Owner: Head of Product • Review: monthly
Metric: WIP reduced; sequencing clarity improved
High coverage doesn’t mean perfect prediction. It means your roadmap can be sequenced, dependencies can be managed, and GTM can plan with confidence.
How ProdMoh Helps
ProdMoh highlights timeline coverage and missing dates in Roadmap Direction, then converts the fix into a concrete Decision Queue action with an owner, due date, and metric.
Read the pillar: Build What Moves the Needle →
FAQs
What if we’re not sure about dates?
Use time windows (month/quarter) and update weekly. The objective is sequencing—not certainty.
Should long-term PRDs have dates?
Optional. If they don’t, mark them explicitly as “not sequenceable” so they don’t pollute near-term plans.