What Concentration Risk Really Means
Concentration isn’t automatically bad. It’s dangerous when:
- the dominant stream is built on a single assumption (e.g., growth fixes revenue),
- balancing streams are underfunded (monetization, trust, retention),
- or the roadmap lacks dates/owners so you can’t sequence mitigation work.
Concentration risk is not “too many projects.” It’s too much exposure to one theory of success.
A Real Example: Acquisition 44%, Monetization 3%
Concentration
Acquisition: 44% (51/117)
Monetization depth: 3% (4/117)
Trust: secondary stream
Founder Fast Answer: Are we building revenue now or just activity?
If monetization depth is 4/117, you’re likely building activity. You can still grow—without converting.
The 3-Step Fix (Do This Before Next Planning)
1) Cap Net-New Intake in the Dominant Stream
If acquisition is 44%, stop adding new acquisition PRDs until balancing bets exist. Otherwise concentration increases by default.
2) Pull 1–2 Monetization Bets into Near-Term
You don’t need 20 monetization PRDs. You need 1–2 near-term conversion bets that create revenue surface area now.
3) Add a Balancing “Risk Control” Bet
Concentrated roadmaps should include protective bets: trust, reliability, and retention. These prevent quarter-killers.
If one stream exceeds ~40%, require at least two balancing bets before approving net-new scope in that stream.
Decision Queue: The Fastest Way to Enforce Rebalancing
BLOCK: Net-New Acquisition Until Balance Exists
BLOCK
Pause net-new acquisition intake until monetization has 1–2 near-term bets.
Owner: Founder/CEO • Due: next planning cycle
Metric: Monetization near-term PRDs ≥ 2
SHIP: 1–2 Near-Term Monetization Bets
SHIP
Add 1–2 near-term conversion/revenue PRDs tied to measurable KPIs.
Owner: Growth + Product • Due: this quarter
Metric: Revenue KPI movement attributable to shipped bet
DEFER: Low-Impact Acquisition Work
DEFER
Defer low-impact acquisition PRDs that don’t move a measurable constraint.
Owner: Head of Product • Review: monthly
Metric: Acquisition concentration ≤ 35–40%
How ProdMoh Helps
ProdMoh makes concentration visible in the Portfolio Map, then generates a Roadmap Direction report that calls out overexposure and suggests balancing moves—before your team spends months of runway.
Read the pillar: Build What Moves the Needle →
FAQs
Is concentration ever good?
Yes—when it reflects a proven constraint and the roadmap includes balancing risk controls. Concentration without mitigation is exposure.
What if acquisition truly is our constraint?
Keep acquisition heavy, but ensure monetization and trust aren’t starved. If growth works, you must be able to convert and retain.